Marketing Savvy Online provides strategic visibility audits, marketing architecture analysis, and clarity-driven recommendations that help businesses improve how they are understood, found, and chosen online.

All engagements are diagnostic and decision-focused. Structural issues in marketing are identified by examining how visibility, messaging, and trust signals work together across a website and content ecosystem — not by testing isolated tactics.

The goal is to surface structural issues before additional time or money is invested in content, campaigns, or platforms. This work is designed to create clarity — not activity — so future marketing decisions are grounded in reality.

Each service answers a specific question:

• Why does this feel close, but ineffective?

• What breaks down once people arrive?

• Where is effort being spent without return?

• What should stop before anything new begins?

Website Trust Signal Audit

A focused review of the structural signals that quietly influence trust, legitimacy, and conversion.

This audit looks beyond visual design to evaluate the elements that determine whether a business feels credible once someone lands on its site.

This audit examines:

• Credibility gaps and missing trust signals

• Structural friction that creates hesitation

• Inconsistencies that undermine legitimacy

• Signals that conflict with how the business positions itself

Best for:
Businesses that feel “almost there,” but can’t pinpoint what causes hesitation or drop-off once traffic arrives.

Starting at: $450

Visibility Baseline Audit

A diagnostic snapshot of what is actually driving visibility — and what is limiting it.

This audit evaluates how visibility performs across the full ecosystem once people encounter your business, including owned assets, content, platforms, and paid exposure where applicable.

This audit examines:

• Website structure and clarity

• Content and messaging signals

• Platform alignment

• Ad-to-message and ad-to-site continuity (when advertising is in use)

• Compounding vs. reset patterns

When advertising is part of the visibility mix, this audit focuses on why ads underperform after the click — including message disconnects, landing context, and trust gaps that paid traffic exposes. This work does not include campaign management, media buying, or ongoing optimization.

You’ll receive a prioritized action plan that clarifies where focus belongs — and what activity should stop.

Best for:
Businesses running ads or producing content that feels active, but isn’t translating into clarity, confidence, or momentum.

Starting at: $650

Content Direction & Editorial System

Strategic direction for businesses already producing content — without cohesion.

This engagement defines themes, boundaries, and structure so content supports visibility without becoming a constant production treadmill. The focus is not output. It’s coherence.

This work defines:

• What content exists for credibility vs. reinforcement

• Which themes matter — and which dilute the signal

• How content supports trust instead of chasing reach

Best for:
Teams creating content consistently, but without a clear system or directional confidence.

Pricing: Scoped after initial audit

Ongoing Visibility Advisory

Strategic oversight without execution.

This engagement provides monthly decision support for businesses that want clarity — not management. Work focuses on reviewing signals, pressure-testing decisions, and correcting direction before resources are committed.

No task lists.
No content calendars.
No campaign execution.

Best for:
Owners who want a second brain — not another vendor.

Pricing: Monthly, by fit

Early-Stage Visibility & Positioning Session

$350 — one-time

A working session designed to prevent building the wrong thing loudly.

What this includes:

• 90-minute working session (live or async + Loom)

• Clarification of:

  • what you’re actually building

  • who it’s for

  • what not to do first

  • what must exist before marketing begins

Deliverables:

• Positioning summary

• Recommended next steps

• A clear stop list (what not to spend time or money on yet)

Best for:
Founders starting from scratch who want to avoid premature visibility.

Related thinking…

How visibility actually compounds —>

Why social media no longer drives growth —>

What makes websites convert in 2026 —>

Engagement Notes

Marketing Savvy Online does not offer free discovery calls.

Most engagements begin with a focused audit or positioning session to ensure clarity and fit before moving forward. This work is intentionally limited in scope to preserve depth and quality.

Advertising is evaluated as a visibility signal, not a service offering. Campaign execution, media buying, and ad management are not provided.

Clarity starts with understanding the structure.